Is it any wonder that web developers look upon traditional marketing agencies with such distaste. Many of them pitch web work to their clients without so much as a basic understanding of the web, and come from a background in print media, which is very different from interactive media. Every web developer working in a digital agency has had to work with a traditional agency at some point, and looked at their web designer’s work with utter dismay.

Marketing is bullshit. Let’s make no mistake. If you’re one of those people who most print adverts (magazines, billboards, etc) don’t make sense, you wouldn’t be wrong. In fact, an intelligent individual has created a website to randomly generate print adverts, which are scarily realistic. As Techcrunch describes it:

The Ad Generator is a simple site that’s kind of fun to watch. It’s not a business at all – it was created by Alexis Lloyd as part of her thesis project at Parsons The New School for Design.

She’s taken “words and semantic structures from real corporate slogans,” and remixed and randomized them to generate new ones. She then takes “related” images from Flickr (I assume using Flickr tags) and generates fake advertisements.

Her goal is to “show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold.”

When the kind of work being produced by the designers we have to work with can now be done by a computer algorithm, who can blame us for disliking them so much? It just shows how little creativity is really required in their work. I’m yet to work with a capable designer from a traditional agency. They simply don’t understand the media, and make no attempt to learn, instead applying their skills from one industry to another and sweet-talking clients into accepting substandard work.

Call me a bitter developer if you will, but I’ve worked with too many dumbass designers on too many projects, to realise that the majority of them just don’t get it. If traditional media agencies are selling web work, they need to get web designers, or allow their digital partners to handle the creative element too.


Sometimes being a web developer actually means being a skivvy.

I’m the unlucky [insert expletive] who has to go through a 100+ page word document of copy changes, and make these changes to pages in the website.

You’d think account executives would realise that a big word document is not an effective way to communicate copy changes, and use something more effective (even a spreadsheet is better). At least tell us developers the damn filenames of the files you’re referring to rather than expecting us to just know by looking at the text.

The problem lies with the fact that agencies, clients, whoever think that developers actually care about the text we’re copying and pasting from your stupid word document. Let’s be clear: we don’t give a crap. Could be pasting latin text for all we care.

What is a web developer anyway?

A person who undertakes programming tasks for a Web site. This can include producing e-commerce applications or implementing a site search tool, for example. Occasionally used interchangeably with ‘Web designer’.

It’s a person who undertakes programming tasks for a website. We enjoy writing code. Not copying your stupid text from your word document and putting it into web pages.  If you’re going to give us mundane work, at least make it clear what needs doing so we can get back to the exciting stuff quicker.

Ideally, we’d be using a CMS system, though this site was created quickly and evolved.  Having said that, our agency created several websites for this client using our custom CMS product, and the account executives are way to stupid to use it. If only they would learn HTML. Or resign. Assholes.